How Sponge Cookies used Nytt Hunt to boost customer engagement
Challenge: Fostering the community while being different
Right in the center of Stockholm's bustling café scene, Mark Farrell's Sponge Cookies faced a challenge familiar to many local businesses: how to stand out from the crowd and truly engage loyal customers to make them a part of the brand story. With an active presence on social media, Sponge Cookies sought something that would create genuine buzz while fostering a sense of community in a fun and engaging way. The goal was to create a memorable customer experience where the cookies took center stage.
Solution: An effortless brand activation to drive engagement
The answer was to launch an Easter campaign using Nytt Hunt, the app designed to enhance marketing through interactive, virtual treasure hunts. For the campaign, 300 virtual Easter eggs containing treats from Sponge Cookies were placed around Stockholm, free for customers to find and claim using the app.
Nadja Pavlovich, Marketing Manager at Sponge Cookies, appreciated the simplicity of managing the Nytt Hunt:
“Setting up and managing the Nytt Hunt was very intuitive. The interface was user-friendly and the tools made it easy to create, track and adjust content without needing much technical support.”
1. Using the app management system, you set up your campaign by selecting locations for the treasures and customize the app's look to fit your brand.
2. Your audience downloads the app from the App Store or Google Play Store.
3. When the treasures are found, the winners open them and see their rewards instantly in the app.
Result: Excitement and a sense of participation
The hunt itself created significant buzz, and the immediate response was overwhelmingly positive. All Easter eggs were found and claimed within a few hours, and all free treats were picked up in-store – not bad for a small local business!
“It was much more engaging. It felt more like a game than a campaign, and that really resonated with the audience.”
The novelty of the app contributed to the traction, but what really made Sponge Cookies stand out was their decision to use technology as an enabler to form a deeper connection with its community.
The interactive nature of the Nytt Hunt app translated directly into:
– A high level of engagement, garnering over 500 users
– A 35% increase in sales on the day of the event compared to the busiest day of the week
– An average spend of 128 kr
– An astounding 179% increase in organic reach on social media
Using Nytt Hunt
The hunt was more than your average promotion for a cookie shop. Beyond the numbers, it contributed to something more important – solidifying Sponge Cookies identity as a fun, vibrant and community-focused business.