<div style="padding:12px;"><div style="-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Spartan;font-size:14px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:auto;max-width:760px;orphans:2;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;z-index:3;">&nbsp;<h2 style="line-height:1.38;margin-bottom:6pt;margin-top:18pt;" dir="ltr">How Sponge Cookies used Nytt Hunt to boost customer engagement</h2>&nbsp;&nbsp;&nbsp;&nbsp;<h3>Challenge: Fostering the community while being different</h3>&nbsp;Right in the center of Stockholm's bustling café scene, Mark Farrell's Sponge Cookies faced a challenge familiar to many local businesses: how to stand out from the crowd and truly engage loyal customers to make them a part of the brand story. With an active presence on social media, Sponge Cookies sought something that would create genuine buzz while fostering a sense of community in a fun and engaging way. The goal was to create a memorable customer experience where the cookies took center stage.&nbsp;&nbsp;<h3>Solution: An effortless brand activation to drive engagement</h3>&nbsp;The answer was to launch an Easter campaign using Nytt Hunt, the app designed to enhance marketing through interactive, virtual treasure hunts. For the campaign, 300 virtual Easter eggs containing treats from Sponge Cookies were placed around Stockholm, free for customers to find and claim using the app.&nbsp;Nadja Pavlovich, Marketing Manager at Sponge Cookies, appreciated the simplicity of managing the Nytt Hunt:&nbsp;&nbsp;<blockquote>“Setting up and managing the Nytt Hunt was very intuitive. The interface was user-friendly and the tools made it easy to create, track and adjust content without needing much technical support.”</blockquote>&nbsp;<div style="background-color:rgba(255, 248, 240, 0.94);border-radius:10px;box-sizing:border-box;margin:50px 0px 10px;padding:32px;z-index:3;">How Nytt Hunt works: 1. Using the app management system, you set up your campaign by selecting locations for the treasures and customize the app's look to fit your brand. 2. Your audience downloads the app from the App Store or Google Play Store. 3. When the treasures are found, the winners open them and see their rewards instantly in the app.</div>&nbsp;<h3>Result: Excitement and a sense of participation</h3>&nbsp;The hunt itself created significant buzz, and the immediate response was overwhelmingly positive. All Easter eggs were found and claimed within a few hours, and all free treats were picked up in-store – not bad for a small local business!&nbsp;&nbsp;<blockquote>“It was much more engaging. It felt more like a game than a campaign, and that really resonated with the audience.”</blockquote>&nbsp;&nbsp;The novelty of the app contributed to the traction, but what really made Sponge Cookies stand out was their decision to use technology as an enabler to form a deeper connection with its community.&nbsp;&nbsp;<figure class="image"><img style="aspect-ratio:1200/562;" src="https://nyttdev.com:8000/blog-ck/gNwc.png" width="1200" height="562"></figure>&nbsp;&nbsp;The interactive nature of the Nytt Hunt app translated directly into:&nbsp;– A high level of engagement, garnering over 500 users– A 35% increase in sales on the day of the event compared to the busiest day of the week– An average spend of 128 kr– An astounding 179% increase in organic reach on social media&nbsp;&nbsp;<h3>Using Nytt Hunt</h3>The hunt was more than your average promotion for a cookie shop. Beyond the numbers, it contributed to something more important – solidifying Sponge Cookies identity as a fun, vibrant and community-focused business.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</div></div>

Sponge Cookies was looking for a way to create buzz and engage customers. The answer was Nytt Hunt - the app designed to create the ultimate interactive experience.


How Sponge Cookies used Nytt Hunt to boost customer engagement

<div style="padding:12px;"><div style="-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Spartan;font-size:14px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:auto;max-width:760px;orphans:2;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;z-index:3;"><h2>&nbsp;</h2><h2>AI integrations are redefining user experiences</h2>Published: 19 May, 2025&nbsp;&nbsp;&nbsp;&nbsp;Want a great example of how AI integrations will change how people use and experience their devices? Simply look at Android 16! This operating system update is just around the corner, and Google is taking a big step forward with it. At the center of this update is Gemini, Google's next-generation AI model, now deeply woven into the Android ecosystem. This is more than your average software update; it's a reimagining of the mobile experience. One that feels more helpful, more responsive and more personal. Read on to get a glimpse of what's to come and what it means for your business!&nbsp;&nbsp;<h3>A smarter and more intuitive mobile experience</h3>&nbsp;Android 16 is designed to work with the user. Thanks to Gemini's advanced language understanding and contextual awareness, the device will be able to interpret user intent and anticipate needs. This means it'll now be able to offer the right help at the right time, instead of just responding to commands. Whether it's suggesting actions, summarizing a long email, or navigating between tasks more smoothly, Android 16 will simplify everyday interactions.&nbsp;&nbsp;<h3>Gemini as a built-in assistant</h3>&nbsp;We're all used to digital assistants that can set reminders or answer basic questions, but Gemini's capabilities go much further. Imagine drafting a message based on what's on your screen, summarizing an article without leaving the app, or getting suggestions while browsing without needing to switch between tools. That's what users will be able to do because Gemini is integrated naturally and seamlessly across Android 16. It'll be there when users need it, working quietly in the background to make the experiences better.&nbsp;&nbsp;<h3>Personalization that respects user privacy</h3>&nbsp;Android 16 introduces more meaningful personalization without sacrificing user trust. Much of the AI processing happens directly on the device, which means data stays with the user. This local processing keeps information more secure and speeds up performance. For users, this will translate to a mobile experience that learns and adapts while still offering transparency and control over personal data.&nbsp;&nbsp;<h3>What this means for your business</h3>&nbsp;As users grow accustomed to intelligent, AI-driven interactions, expectations from businesses (your included!) will shift. For businesses, this presents an opportunity to create smarter and more responsive apps. Gemini can help apps deliver real-time suggestions, enhance search capabilities, and context-aware assistance, which sets a whole new standard for user experiences. As a forward-thinking company, you will need to look more closely at how your apps align with these new patterns to keep adding value to others.&nbsp;&nbsp;<h3>Looking ahead</h3>&nbsp;Android 16 and Gemini signal a new chapter for mobile technology. In the future, devices no longer just be tools, they're becoming intuitive companions that support everyday decisions and tasks. For users, this means more streamlined, personalized and connected devices. For businesses, it's a call to innovate and design with intelligence and context in mind. Whether you're building apps or simply using them, the future of mobile is here and it's powered by AI that understands you.&nbsp;&nbsp;&nbsp;&nbsp;<a href="https://nytt-iq.se/boka-mote/"><img src="https://nyttdev.com:8000/blog-ck/GkYS.png" width="1200"></a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you liked this blog, maybe you'll be interested in:<ul><li><a href="https://nytt-iq.se/blog/mobile-app-trends-to-watch-in-2025/">Mobile app trends to watch in 2025</a></li><li><a href="https://nytt-iq.se/blog/the-ai-trilemma-speed-cost-or-performance/">The AI trilemma: Speed, cost or performance?</a></li><li><a href="https://nytt-iq.se/blog/how-predictive-analytics-shapes-the-future-of-your-business/">How predictive maintenance shapes the future of your business</a></li></ul>&nbsp;&nbsp;&nbsp;</div></div>

Android 16 shows how AI integrations will change how we use and experience devices. Get a glimpse of what's to come and what it means for your business.

AI integrations are redefining user experiences

<div style="padding:12px;"><div style="-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Spartan;font-size:14px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:auto;max-width:760px;orphans:2;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;z-index:3;">&nbsp;<h2>The AI trilemma: Speed, cost or performance?</h2>Published: 29 April, 2025&nbsp;&nbsp;&nbsp;Picture this: an AI-powered tool that gives you instant responses, hyper-personalized experiences and reduced operational costs. As you get ready to make this happen, reality hits; you can't have it all. If you prioritize developing and putting the AI tool on the market quickly, you'll sacrifice its performance. But prioritizing performance will risk delaying the launch and increasing costs. And if you're on a tight budget, well, that will affect the speed and performance. This is the AI trilemma – the inherent trade-off between speed, cost and performance.&nbsp;Many businesses fail to understand and navigate this trade-off, stumbling to implement AI. The pressure to innovate rapidly, stick to a tight budget and achieve high-quality results creates a complex balancing act. Read on to learn more about the AI trilemma and how to navigate it, all to help ensure that your next AI project delivers real value.&nbsp;Learn more: <a href="https://nytt-iq.se/blog/sa-ser-ditt-foretag-till-att-ai-skapar-verkligt-varde/">How your business can make sure AI adds real value</a>&nbsp;&nbsp;<h3>The AI trilemma – a balancing act</h3>Before attempting to navigate the AI trilemma, understanding it is important. So, let's break it down:&nbsp;Speed is about how fast development and deployment it. Prioritizing this allows for a short time-to-market and competitive advantage. However, it can lead to rushed development, sacrificing quality and long-term stability, which can require costly rework later on.&nbsp;Cost generally includes any expenses related to infrastructure, talent and operations. While prioritizing cost-efficiency allows for an optimized budget, it can compromise performance and functionality. Cheaper resources might result in lower quality outputs and limit your AI solution's capabilities.&nbsp;Performance is about the accuracy, reliability and robustness of your AI solution. Prioritizing this ensures high-quality outputs, but usually demands significant investments and extended deadlines. Generally, the higher the performance you want, the more resources and time are needed.&nbsp;As you might have realized by now, speed, cost and performance are tightly interconnected. Decisions you make regarding one of these will inevitably affect the other two, and vice versa. Understanding their relationship is crucial and there's rarely a scenario where you can maximize all three elements simultaneously.&nbsp;&nbsp;<figure class="image"><img style="aspect-ratio:1075/918;" src="https://nyttdev.com:8000/blog-ck/wAgx.png" width="1075" height="918"></figure>&nbsp;<h3>Navigating the AI trilemma</h3>“So, what can I do to navigate this?” might be your next question. A successful AI implementation relies on a strategic approach and informed prioritizations based on your business objectives. This is how you should approach the AI trilemma:&nbsp;<h4>1. Define your objectives</h4>When starting a new project, the first thing you'd do is to reflect on and define the objective, right? You should be doing the same before embarking on your AI implementation journey. Ask yourself: What is the purpose of the AI initiative? What is the problem we're trying to solve? This will help you prioritize what adds the most value. The more specific you are, the better!&nbsp;<h4>2. Do things step by step</h4>Trying to build the perfect AI solution from the get-go is risky. By cramming as many features as possible into one solution, you might unknowingly – and unintentionally – overcomplicate your AI project. Instead, start small and then scale. This allows you to test the waters and gather insight, which will help you manage the trade-offs. For instance, you might realize that what you need to prioritize in the beginning will change later on.&nbsp;<h4>3. Always prioritize data quality and governance</h4>Regardless of whether you're prioritizing speed, cost or performance, high-quality data is an absolute must. Poor data quality will lead to poor quality insights. This is the one thing you should not compromise!&nbsp;&nbsp;<h3>Consider the AI trilemma is crucial before venturing into AI</h3>Understanding it is the first step, and while there's no universal solution, adopting a strategic approach is the next. By defining your business objectives, doing things step by step and prioritizing data quality, you'll effectively navigate the trade-offs and ensure that your AI initiative adds real value. How you decide to balance speed, cost and performance ultimately depends on your business objectives and circumstances.&nbsp;&nbsp;<a href="https://nytt-iq.se/boka-mote/"><img src="https://nyttdev.com:8000/blog-ck/xtCZ.png"></a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</div></div>

Speed, cost or performance? Understanding and navigating the AI trilemma is crucial for your business to deal with these trade-offs.

The AI trilemma: Speed, cost or performance?

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