Turn your brand
into an experience.
Huntry is a platform for location-based gamification, built around your brand. Treasure hunts, quests and city experiences that draw your customers where you want them.
What is Huntry?
01
What it is
A location-based game platform built around your brand.
A real app on App Store and Google Play, with your logo, colors, locations and rewards. No development from scratch — we've already built the tech.
02
How it works
You hide virtual treasures at real places.
Virtual treasures, QR checkpoints or entire quests — placed in shops, streets, events or areas. Customers navigate via the app, claim the reward, and you see it all live.
03
What it drives
Footfall, leads, sales — and real engagement.
Not another passive campaign. Customers do something — they go somewhere, scan, win. That builds memory, viral reach and measurable sales.
Explore more
How it works
Three steps.
An experience built around your brand.
We have the platform. You have the brand. Your customers experience the result.
1
Huntry
We've already built it
Map, treasures, gamification, admin panel and real-time analytics. The tech is ready, proven and live on App Store and Google Play. You don't pay to build anything from scratch.
2
Nytt + your team
We customize it for you
We discuss your idea together and handle all the technical work — customize the app to your brand with your logo, colors and tone, set up the campaign, and deploy your own branded app to App Store and Google Play. Done in weeks, not months.
3
Your customers
They engage
They download, explore the map and find treasures — in your shops, at your events or across cities. Every interaction shows live in your dashboard.
Three game modes
One platform.
Three ways to engage.
How it works in practice.
Different goals, same platform. Concrete ways to use Huntry.
Marketing campaign
A time-limited campaign that drives customers to your stores, your events or your website. Treasures, rewards and real-time data — wrapped in an experience people actually take part in.
Treasure Hunt
Brand activation
An experience that lets people live your brand world. Not an ad — but an activity they share with friends, post on Instagram and talk about for days.
Area Exploration
Loyalty program
Visit multiple locations or buy multiple of your products — unlock rewards along the way. Gamified loyalty that actually makes customers come back.
Quest Mode
Event activation
Trade shows, festivals and conferences become engaging. Visitors are guided between exhibitors, stages and sponsors. Live data shows exactly who was where.
Treasure Hunt + Quest
Seasonal campaign
Easter, Christmas, Halloween or summer. A themed campaign that ties your brand to the season. A recurring tradition your customers start to look forward to.
Treasure Hunt
Product launch
Your launch becomes an event instead of a press release. Treasures across the city, "first to find" mechanics and organic sharing — reach that ads can't buy.
Treasure Hunt
Team building
The kick-off, onboarding or company event that isn't a PowerPoint. Your team solves missions together, explores the office or city, actually has fun.
Quest Mode
Customer experience
Turn a place — your store, a museum, an area — into an interactive experience. Your customers explore, learn, collect points and unlock rewards.
Quest Mode
Tourism & destination
A neighborhood, a nature park, an entire destination. Visitors explore at their own pace, collect points at partners and unlock rewards. Longer stays, more local spend.
Quest Mode
Your idea →
Got a concept we haven't listed? We tailor the platform to your idea. Tell us what you want to achieve — we'll show you how it would look.
Custom build
Features
Everything you need.
A complete platform — pick the features that fit your campaign. Everything is already built and tested.
Full brand customization
Logo, colors, tone and content are yours. Everything reads as your brand — no Nytt label in the app.
Interactive map
Treasures and clues placed at your chosen locations. Your customers navigate in real time, see distances, and get hints as they get closer.
Virtual treasures
Visible on the map, claimed via AR when the user is on location. The treasure appears in the camera and becomes an experience in itself.
QR checkpoints
Physical treasures hidden in the real world. Customer finds, scans, wins. Great for shops and events.
Point system
Your customers collect points for every treasure, checkpoint or challenge they complete. Points determine who wins — and unlock rewards along the way.
Leaderboard
You see in real time who's leading, where participants are, and how engagement evolves throughout the campaign.
Rewards
When a customer finds a treasure, completes a mission or hits a milestone, a reward unlocks. It can be a discount code, free product, gift card or exclusive experience — everything is tracked automatically.
On-location info & tips
Show text, image or video when users arrive. Great for guided exploration and storytelling.
Push notifications
Triggered by proximity to a location or scheduled manually. Pull participants back into the hunt — "A new treasure just appeared 200m away".
Real-time analytics
Dashboard with leads, geography, participation and conversion. You see exactly what's happening live.
Admin panel
Everything managed via a simple admin. No code, no development. The marketing team can run it on their own.
iPhone, Android & Web
Native on iPhone and Android, published on App Store and Google Play. Plus a web version for those who don't want to download an app.
Stamping cards
Digital stamping cards that replace the paper version. Each purchase earns a stamp, and after X stamps a reward unlocks — no plastic in the wallet.
Timeline
From brief to launch
in about 6 weeks.
1
Week 1
Brief & design
You share goals, audience and geography. We design the mechanics and rewards together — fast and iterative.
2
Week 2–3
Customization
We customize the app to your brand — logo, colors, map design, locations and rewards. You approve each step.
3
Week 4–5
App Store & Google Play
We publish your app to App Store and Google Play and optimize for visibility. Your customers start hunting.
4
Live
Live & analytics
Real-time dashboard with leads, geography and conversion. We summarize lessons for the next campaign.
Results
A few of
our cases.
Real campaigns, real numbers. And more are on the way.
Car care · Tershine
#1 on App Store three years running
117k+
downloads total
+150%
revenue lift on one campaign
30k+
new leads on one campaign
Local bakery · Sponge Cookies
Top 10 on App Store with a small brand
Top 10
App Store SE
~1k
downloads
5k
Instagram followers
Gelato · StikkiNikki
A viral summer event for all of Stockholm
Viral
on social media
Long
queues outside the store
New
audience reached
Fintech · Anyfin
A lunch run nobody wanted to skip
15
colleagues joined
50
treasures in one hour
Repeat
event
event
planned by request
FAQ
Common
questions.
Anything missing? Book a demo — we'll walk you through everything relevant to your campaign.
How long does it take to go live?
+
Average 5–6 weeks from first call to live on App Store and Google Play. App Store approval takes a few days — we factor it in from the start.
Do we need our own developers?
+
No. Everything is managed via an admin panel — no coding, no IT implementation. Marketing or campaign teams can run it on their own.
Is the app really ours — or a Nytt app?
+
It's yours — you own the app. Logo, colors, name, tone and content are yours, and it's published on App Store and Google Play under your brand. The only thing shared is the underlying tech — which you don't have to think about.
Do we need a big following?
+
No. Results scale with your audience, but even small brands see disproportionate impact. Our smallest case had 5,000 followers and reached top 10 on App Store and Google Play.
Which game mode suits us?
+
Treasure Hunt works for seasonal campaigns and launches. Quest Mode for chains and multi-location. Area Exploration for tourism and destinations. We recommend during the call — based on your goals.
What does a campaign cost?
+
It depends on scope, geography and campaign length. We give a concrete quote after a 30-minute call — no obligation.
How many locations can we include?
+
Anywhere from a handful to thousands. The platform scales without limits — no caps.
Can we run the campaign across multiple cities or countries?
+
Yes. So far we've run campaigns in Sweden and Norway, but the platform is geography-agnostic and can be used anywhere. Content and language can be adapted per region if you want.
What happens with the campaign data?
+
All data is yours. You get leads, participant info and engagement stats via the dashboard — exportable and GDPR-compliant. We don't use it for other purposes.
Can we reuse the platform for multiple campaigns?
+
Absolutely. Many customers run one campaign per season or several per year — same app, new theme, new treasures. Returning users are already on board and don't need to download anything new.
Can we integrate with our existing CRM or marketing system?
+
Yes. We have APIs to push leads into HubSpot, Salesforce, Klaviyo, Mailchimp or custom systems. Webhooks are also available for real-time integrations.
How is the app marketed so customers download it?
+
That's your part — your audience is yours to reach best. We help with App Store optimization, campaign launch plans and ready assets for your channels. Many use existing social media, newsletters or in-store signage.
Book a 30-minute demo